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As referred to in the answer to question S6W-22629, we have a marketing campaign planned for the new year which will target households who are considering installing a heat pump. We are currently developing options for this campaign.

The data sources used to identify this audience are listed in the answer to question S6W-23654 on 21 December 2023. All answers to written Parliamentary Questions are available on the Parliament's website, the search facility for which can be found at /chamber-and-committees/written-questions-and-answers .

We use a wide range of evidence to help support and guide the targeting of the Home Energy Scotland campaign. This includes evidence gathered from , and the Scottish Government’s Public Insight Monitor. We also utilise demographic data held by our dedicated media agency, Republic of Media.

Applicants have 9 months from confirmation of a funding offer to arrange and complete installation of the funded measures. Funding offers are only paid once the measure has been installed and a valid claim form and supporting documentation has been submitted to the scheme administrator.

Of the 1,923 heat pump funding offers made through the Home Energy Scotland Grant and Loan Scheme from its launch on 2 December 2022, the number that had completed their installation and been paid by 31 August 2023, broken down by local authority are:

I refer the member to the answer to question S6W-23653 on 21 December 2023. Marketing plans for Home Energy Scotland grants are currently in development. As such there are no plans requiring revision. All answers to written Parliamentary Questions are available on the Parliament's website, the search facility for which can be found at /chamber-and-committees/written-questions-and-answers .

The following table sets out the total number of rural uplift applications approved, and the total number paid through the HES Grant and Loan Scheme between September 2022 and October 2023, broken down by local authority area.

Applicants have 9 months to complete works and claim their funding from the date that their funding application is approved. This means that payments to applicants are often made in the months following their application approval, which is why the numbers paid will not be equal to the numbers approved.

As highlighted in the Heat in Buildings Monitoring and Evaluation Framework release from 28 November, existing data on further and higher education enrolments and apprenticeship starts may give an indication of the scale of the skills pipeline for the sector, however since educational groupings can be quite broad, there are data limitations. The Scottish Government will continue to engage with the Scottish Funding Council (SFC), Skills Development Scotland (SDS) and post-school learning and training providers to better understand those who enrol on courses that are relevant to the framework.

Renewables systems must be recommended on an Energy Performance Certificate or a report issued by a Home Energy Scotland advisor. When a renewables report is carried out for an applicant, the assessor will bring to the attention of the owner any issues in the property that may affect the energy efficiency improvements. It is the responsibility of the owner of the property to address these issues.

Where loft/roof and wall insulation are recommended on the Energy Performance Certificate of the property, these must be either be installed prior to the renewables system applied for or be installed as part of the funding application.

No economic modelling has been undertaken. As we continue to engage with the sector, if a need for economic modelling emerges then we will consider it. Future demand for heat pump maintenance will be influenced by a range of different factors related to business needs and future local demands, including our recent regulatory proposals. We will continue to work with the sector to understand the impact of our proposals and the wider package of support we currently have in place. A key ask of the supply chain has been clarity about scope and timing of regulation which is central to their planning for investment in capacity and skills needed for manufacture, installation and maintenance. This is why we set out our draft proposals on regulation on 28 November.

As highlighted in the Heat in Buildings Monitoring and Evaluation Framework release from 28 November, existing data on further and higher education enrolments and apprenticeship starts may give an indication of the scale of the skills pipeline for the sector, however since educational groupings can be quite broad, there are data limitations. The Scottish Government will continue to engage with the Scottish Funding Council (SFC), Skills Development Scotland (SDS) and post-school learning and training providers to better understand those who complete courses that are relevant to the framework. Destinations data can then be analysed to better understand outcomes for these students.