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As referred to in the answer to question S6W-22629, we have a marketing campaign planned for the new year which will target households who are considering installing a heat pump. We are currently developing options for this campaign.

The data sources used to identify this audience are listed in the answer to question S6W-23654 on 21 December 2023. All answers to written Parliamentary Questions are available on the Parliament's website, the search facility for which can be found at /chamber-and-committees/written-questions-and-answers .

The objective of the Home Energy Scotland (HES) Grant and Loan Scheme is to support the installation of energy efficiency and clean heating measures amongst owner occupiers.

We use a number of metrics to monitor the scheme with particular focus on the number and value of grants and loans paid against the schemes allocated budget.

Our approach to monitoring our delivery schemes is set out in our recently published .

As uptake of clean heating systems increases, the number of people employed in the sector is expected to increase. The rate of increase required will be driven by consumer demand, which in turn will be driven by a range of different factors including any regulations that are introduced. As we continue to develop our regulatory proposals and wider package of support we will undertake further analysis as required to understand needed growth rates.

We continue to make progress against the actions outlined within the Heat in Buildings Supply Chains Delivery Plan. In November 2022 we launched the and the . More recently we fulfilled our commitment to launch a new .

Proposals have progressed for a Green Heat Manufacturing Hub following the call issued by Scottish Enterprise in December 2022. A full and final proposal is now in development and is expected in early 2024.

In addition, we continue to explore options for a supplier-led funding scheme, which has the potential to support supply chain growth. We are currently engaging with the clean heat sector to understand appetite for such a scheme and the associated potential barriers and opportunities.

The Scottish Government does not hold this information. Businesses may become TrustMark registered and information on these businesses is available on the TrustMark website.

As referred to in the answer to question S6W-22629, we are planning an awareness raising campaign in the new year for those considering installing a heat pump. Options to maximise the reach and impact of the campaign are still being considered but include PR, digital advertising and press activity.

Energy Savings Trust administer a number of Scottish Government heat and energy efficiency funding schemes through a competitively procured contract. The fee charged by EST is not broken down into staff and IT categories.

The Home Energy Scotland Grant and Loan Scheme was launched in December 2022. The cost to operate the scheme in the 2022-23 grant year (December 2022 – March 2023) was as follows:

Scheme Management and Application Fees paid to EST: £647,044

The cost of Scottish Government Staff time associated with the operating of the scheme was estimated to be around: £60,000.

I refer the member to the answer to question S6W-23652 on 21 December 2023 regarding targeted marketing at the over 55 age group. I further refer the member to my answer to question S6W-23657 on 21 December 2021 regarding the part of his question regarding specific forms of marketing activities.

The Home Energy Scotland ‘Warmer Homes Scotland’ campaign includes a specific target audience of the over 60s. This campaign includes a digital advertising strand targeted at this age category who live in the 20% most deprived postcodes in Scotland. In addition, press is included to help target those who are not digitally engaged, alongside TV advertising on daytime STV and C4 Scotland.

All answers to written parliamentary questions are available on the Parliament’s website, the search facility for which can be found at /chamber-and-committees/written-questions-and-answers .

As outlined in the response to question S6W-22651, applicants have 9 months to complete works and claim their funding from the date that their funding application is approved. This means that payments to applicants are often made in the months following their application approval.

Approved funding applications will not be paid if the applicant fails to submit a valid claim for the approved amount of their application.