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The Take Hold marketing campaign runs in paid-for-media from the 22 November 2023 until 7 January 2024.

The budget for the ‘Brush Up’ campaign to increase awareness of NHS dentistry reforms was £250,000.

To measure the effectiveness of the Take Hold Marketing campaign, the paid-for-media marketing campaign will be evaluated.

Pre and post campaign qualitative evaluation is conducted by an independent research company, with a representative sample of the target audience of parents, to measure changes in attitudes and behaviours on seeing and engaging with the campaign. In addition a short survey will be shared with schools to evaluate the use and effectiveness of materials provided to them.

Digital metrics will also be used to gauge the impact of the campaign, including but not limited to, numbers of visits to the NHS Inform vaping pages, visits to Parent Club vaping pages, numbers of click throughs from social media and digital advertising and numbers watching campaign digital videos through to completion.

The effectiveness of the Brush Up campaign will be assessed using an on-line questionnaire of patients. Questions will focus on patients’ awareness of both the campaign itself and the accompanying dental reform.

The information requested is not held centrally by the Scottish Government.

Information on the incidence or occurrence of rare conditions such as cystic fibrosis is not held centrally by the Scottish Government, however, it is estimated that approximately 900 people in Scotland have cystic fibrosis .

The Scottish Government awarded the Scottish HepatoPancreatoBiliary Network funding of £653,000 over two years to redesign the pancreatic and liver cancer pathways.

This pilot is the first of its kind across the UK. It aims to provide a nationally more efficient, standardised patient-centred pathway for people with pancreatic and liver cancers, with earlier diagnosis, referral and management decisions following a Realistic Medicine approach.

The funding comes to an end in March 2024 and an evaluation of the pilot’s achievements against these aims will be completed to inform decisions about future funding.

In the meantime, work continues to establish Rapid Cancer Diagnostic Services (RCDS) across NHS Scotland – interim evaluation shows that hepato-pancreato-biliary cancer is one of the most common cancers being diagnosed through the new fast-track diagnostic pathways. There are currently five RCDSs in Scotland.

There is a shortage of egg and sperm donors across the UK. The Scottish Government in partnership with NHS Scotland launched the national donor gamete campaign to help alleviate this shortage.

The cost of the most recent national donor gamete campaign delivered in partnership with NHS Scotland is £50,519.60 inclusive of VAT.

The Scottish Government consider the impact of messaging on those who may have had a negative experience in relation to the relevant health topic when developing all health related campaigns. This is done in a number of ways including through creative testing and engaging with people with lived experience or stakeholders. In this instance this was carried out through patient representative stakeholders.